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What is a Channel Manager ?

 

Hotels and accommodation facilities sell their rooms not only on their websites, but on many web portals too; those portals are called Online Travel Agencies, or OTAs.

Prices and availabilities of the rooms can – and sometimes must - be defined on OTAs. Whenever an accommodation receives a room's reservation, it's necessary to modify the availability of such room of every extranet of every OTA.

WooDoo's channel manager is a set of channels that connect a WuBook accommodation to the profiles of said structure inside all the OTAs it's connected with. The channel manager sends and receives the data of OTAs using the xml 2 ways protocol:

  1. Sending updates from WuBook to the OTA in order to have the correct amount of rooms and the right availabilities, prices and restrictions: this serves the purpose of having a unique automated configuration: the one on WuBook. Once changes are made on WuBook – i.e. when a room's price or availability has been modified – an automatic update is sent to every OTA the channel is connected to.
  2. It automatically downloads reservations made on OTAs onto WuBook. This way, every direct reservation – made on the WuBook's online reception set on one's personal website - and every other reservations caught on OTAs will be updated on WuBook using xml calls from the Channel manager.

Whenever a reservation is made on WuBook, we immediately update it on every OTA synced in your account, thus preserving the true availability and price of every room.

With WooDoo, you can see how you can profit more while working less by not having to bother about the manual update of you rooms on every OTA you're connected to.

And, remember, a channel manager cannot modify the way a facility sell its rooms on an OTA and, moreover, it isn't able to remove rooms or rates: those operations have to be made with the OTA's assistance.

After a direct intervention on the extranet, it's necessary to re-configure WooDoo's channel. The Channel Manager doesn't manage cancellation policies of OTAs; you can manage that directly onto the Online Travel Agency-

For example, if you sell rooms with one profile and apartments with a different profile on Booking.com, you can activate two different channels towards the same WuBook structure with two different profiles on Booking.com.

 

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